The genres Avatar is classed under is action, adventure and fantasy.
The films estimated production budget was a stagering $310,000,000. Avatars gross budget was roughly $2,778,527,559. $760,505,847 of the money being from the USA and $4,007,750 from just it's opening week in the USA when it was showed in 812 screens.
The production companies of the film were Twentieth Century Fox Film Corporation (who have been behind the production of many major films such as The Simpsons Movie, The Last King Of Scotland and Fantastic four), Dune Entertainment, Ingenious Film Partners and Lightstorm Entertainment.
The film had various distribution companies, some of these being Twentieth Century Fox Film Corporation, 20th Century Fox Home Entertainment, Home Box Office (HBO), and FX Network.
Examples of above the line advertsing were promotional posters, interviews with the actors on television, in magazine, and on websites, as well as film premieres. There were also examples of below the line advertising, these included: Avatar dolls being created, merchandise such as t-shirts, bags and hats and a game for Xbox 360, PlayStation 3, Wii, Nintendo DS, Sony PSP and PC.
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