3D at the Box Office

After 80% of people decided to see Avatar in 3D it was decided that 3D would take over the usual 2D in cinemas; one of the main reasons for this being how expensive it is. In comparison to Avatar, Despicable Me only made 45% of it's opening box-office revenue came from 3D sales. Another  bad achievement was Cats and Dogs: The Revenge of Kitty Galore- it only grossed roughly $6.9 million in 3D in it's opening weekend which is the worst performance in its era.

Many believe that the the publics interest for 3D is slowly dying but studio executives refuse to believe this, even thought there is evidence to prove this.